By: Dr. Myeshi Briley,MS,HS-BCP,BREC
This is the year AI tech hits desks everywhere to save you time and help you perform routine tasks.
1. Social Media
We’re experiencing an increase in real-time personalized content targeting to create more sales opportunities, due to AI ‘s effective behavioral targeting methodologies. AI customizes the user experience while analyzing data, buying trends, and browsing history. There is no longer a need to ask for name, email, and contact information, as this is readily available through the use of AI. 61% of companies with a dedicated innovation strategy are using AI technologies to mine their data for additional business opportunities. This is a contrast to the 22% of businesses without an innovation strategy who are utilizing AI for the same purpose. Data mining tools are available to help even small companies turn data assessments into actionable tactics.
Chatbots are a great way for smaller businesses to increase their profits. AI bots allow businesses to adopt a low-key, conversational approach for lead generation on websites and blogs to encourage readers to subscribe rather than using forms.
There are also simple AI social media tools. For instance, if you want to post better pictures, give Lisa a try. Lisa is a tool that lets you know which image among the ones you select will get the most Instagram likes and attract more followers? Lisa also generates hashtags that can be added to a post to further boost its visibility. And as far a social media news, CIVIKOWL, will scan news you’ve chosen to read, assessing the relative quality and political bias of articles to offer an additional perspective. The CivikOwl icon will pop up on Facebook articles that people share in your feed (from certain sources). CivikOwl for Twitter is due soon.
2. Online Security and Fraud Prevention
AI per deep learning and generative adversarial networks can be applied to online security. The threat landscape changes so quickly it’s impossible for humans to keep pace, AI can run through and analyze huge datasets so fast it reacts in real time.
AI fraud detection tools assist companies in guarding against sophisticated fraud schemes by leveraging automation, machine learning engines, natural language processing, speech and video recognition, and more.
3. Finding Employment or Job Candidates
AI software programs, used by everyone from small business to HR departments at large companies, are effective and resourceful in cutting down the time from hours to seconds for screening and researching potential employees. Though hiring still requires live interviews, AI makes filtering candidates easier and more efficient.
For those looking for a job, Gloat is a great AI tool that looks at a user’s résumé or LinkedIn profile and provides tips for increasing job matches. Its machine-learning capability also suggests openings, and adapts to feedback, narrowing results. Gloat can also access your contacts for connections to employment opportunities. Users can also search anonymously.
4. Consumer Data Insights
Most businesses don’t have an in-house data-scientist. However, AI provides important insights on your consumer and marketing data for a fraction of the cost. For example, with the new Google Analytics Intelligence feature, you can easily access the information by asking simple questions.
Also, AI empowers the ultimate customer experience by providing indispensable customer data. With chatbots offering 24/7 customer support, companies can incorporate that data into their CRM for valuable customer insights. This information can be used to enhance touch points, including chatbot interactivity, creating a feedback loop of customer data.
Google uses it’s AI systems in its new redesign. The boomerang add-on conveys the probability of your email receiving a reply—based on subject header, reading level, and length. It also helps schedule follow-up reminders. The Gmail redesign also includes snoozing, nudging, hover actions, and confidential mode. Google has integrated snoozing directly into Gmail. As you move the cursor above each message in the inbox, the new hover menu surfaces interactions you might want including: archive, delete, mark as read, or snooze for later. On the web version, you can tap into email attachments directly from the inbox so you don’t have to open the conversation. In addition, they’ve added nudging, which is resurfacing time-sensitive emails, those that need your attention the most.
Through the confidential mode, you can set an expiration date for a sensitive email or revoke it entirely. With Two-factor authentication (2FA) on a per-message basis, you can request that the recipient authenticates with a passcode received via text message before they’re able to open a confidential email. The way it works is that Google doesn’t send the confidential content directly — just a link to the content, which lives in your mailbox. The recipient retrieves it via their Gmail account or, if they use another email service, https. The sender controls the time-limit the other party has to access the message.
For an additional monthly fee, Gmail will assess how courteous and positive your emails are before you send them. The priority notifications feature uses AI to intelligently choose which emails to notify you about and which ones you can read later. In addition, a one-tap unsubscribe prompt in the mobile apps is for newsletters and other subscriptions you signed up for but haven’t read in weeks.
Also, the collapsible right-hand side panel integrates Google’s G Suite apps, with Google Calendar, Google Keep, and a new Google Tasks, so you can conveniently organize meetings, plan your day, or jot down a few notes without leaving an email to go into another tab or another app.
The IRM business-centric features let you block forwarding, copying, downloading, or printing of specific emails. This helps prevent accidentally sharing information with the wrong person.
The security portion of the redesign uses machine-learning algorithms to help prevent phishing scams by running safety checks on every new message received, and they’ve updated their phishing warnings to huge color-coded alerts, with an unmissable call to action when Gmail detects a potentially malicious or fraudulent message. Jacob Bank, lead product manager for Gmail, says that Google’s redesign was done with an eye on “making people safer and more productive.”
AI technology is still evolving to meet business expectations but small business owners and entrepreneurs can’t afford to ignore the opportunities currently offered by AI. New AI technologies will free up your times and provide accurate completion of routine skills.